Every asset the league can put a brand on, grouped the way a buyer thinks about
it, and the pitches already written. A season of proof sits behind it: eight weeks, forty-three
Arcs, and a product that people came back to.
254MVideo views, up 1,037% year on year
26MImpressions, +406%
13Corporate partners in 2026
9Sellouts across 28 events
14Distribution platforms — 60% of watch time on TV
On the broadcast — all 43 Arcs carried live
478,483Unique viewers across the season
4.65MMinutes watched — 108,057 per Arc
11,128Average unique viewers per Arc
29,582Peak audience — Sting v Rise, 6 June
9.7 minAverage watch time per viewer, above the FAST norm
8,720Times the league promo ran on channel, worldwide
“INTENNSE content on Unbeaten delivered a size and consistency of audience we see for
other primetime events at this time of year, ie baseball, which we have carried for several
years. The average viewing time per viewer of 10 minutes is above average for FAST TV,
reflecting the strength of broadcast and competition.”
Unbeaten Sports Channel · INTENNSE 2026 Season Report · September 2026
That is the platform’s own read, unprompted: a first-year property holding
an audience the way their primetime baseball does, and holding it longer than the FAST norm.
Attention, not just reach — which is the number a brand is actually buying.
Broadcast figures: Unbeaten Sports Channel, INTENNSE 2026 Season Report,
measured to 31 August 2026. Every Arc was carried live on at least one Unbeaten feed and 36 of
the 43 went live to the USA and Canada; Unbeaten carried the league as one of its flagship
sports, with replays in primetime and shoulder primetime.
Court & venue
The court is small and the crowd is on top of it, so in-venue signage is broadcast signage. Positions are exclusive: a partner takes the net or the backwall, not both.
Net signagePremium, broadcast-visible. Offered as "net OR backwall", not bothRan in 2026
Backwall / prime back wallThe alternative premium position to the netRan in 2026
Court surface"Official Court Surface Partner" designationRan in 2026
LED / digital signagePackage of LED time, or additional static signageRan in 2026
Static arena signageGeneral broadcast-visible in-venue signageRan in 2026
Video boardSeason-long in-venue video board exposureRan in 2026
Draft-day brandingOn-site branding and signage at the draftRan in 2026
Arena namingThe building itself. Never been sold.New for 2027
Apparel & people
Six players on court in team kit, plus the ball keepers who wear the jersey and are part of the team.
Pro team kitBranding on all pro team apparel. Currently CenterlineRan in 2026
Apparel positionOne of: back, lower, chest, refereeRan in 2026
Challenge Series apparelPreferred Apparel Provider of the Challenge Series
INTENNSIFIERS (ball keepers)Presenting sponsor of the ball keepers
OfficialsReferee apparel position
Broadcast
Fourteen distribution platforms in 2026, with 60% of watch time on television.
Logo bugRotational exposure, approx 4x per matchRan in 2026
Announcer readsBroadcast graphics and announcer reads during each matchRan in 2026
Feature entitlementA recurring broadcast feature, e.g. shown at each AI line callRan in 2026
Segment presenting "Top Plays presented by", per Bolt
Alt-castA creator-led alternative broadcast alongside the main feed.New for 2027
Headset sponsorThe commentary position, on the model AMEX built at the US Open.New for 2027
Match moments
An Arc runs about an hour and forty minutes and is decided on a single running score, so the moments are identifiable and repeatable.
Match presenting sponsorTwo matches, one per venueRan in 2026
Trophy presentationBrand integration at the championship trophyRan in 2026
Clean WinnerTie-in to the 2-point clean winner rule
Ceremonial first serveThe serve that starts the night.New for 2027
The final 60 secondsThe closing minute of an Arc, which is where most of them are decided.New for 2027
The clockThe Arc clock — on court, on screen, and the reason the format is time-boxed.New for 2027
Content & social
Eighty players with their own audiences, a league channel that grew 110% in the off-season, and a draft that is its own content event.
League social postsPosts across INTENNSE league channelsRan in 2026